- Kia World PR Group wins Gold award in Environmental class at PR Awards Asia-Pacific 2025 for media communications marketing campaign highlighting the model’s partnership with The Ocean Cleanup
- World PR marketing campaign with The Ocean Cleanup raises consciousness round scale of impression of plastic on world’s oceans
- Genuine and compelling PR actions generated whole mixed attain of three.3 billion throughout digital, social and print channels
Kia Company has been awarded Gold within the Environmental class on the PR Awards Asia-Pacific 2025 for its revolutionary media communications marketing campaign highlighting the goals and achievements of the model’s partnership with The Ocean Cleanup.
This recognition underscores Kia’s impactful strategy to telling the story of its deal with sustainability and the outcomes of its partnership with The Ocean Cleanup – a non-profit group that develops and scales applied sciences to rid the world’s oceans of plastic waste.
Hyundai Motor Group Vice President, Head of World PR, Andrew Roberts, mentioned, “Kia performs a key function in The Ocean Cleanup’s mission to develop a round useful resource system for ocean plastic, and I’m delighted that our PR efforts to share this sustainability story have been acknowledged. Kia’s dedication to this inspirational mission drives us to speak this important work to a world viewers, elevating consciousness and delivering a optimistic impression. Profitable Gold on the prestigious PR Awards Asia-Pacific is testomony to the creativity and dedication of Kia’s World PR group, and the collective efforts of our management and colleagues throughout the corporate.”
Attaining Gold within the Environmental class on the PR Awards Asia-Pacific 2025 confirms how Kia successfully leveraged genuine PR actions and communication, growing compelling narratives and distributing artistic supplies to a world viewers, highlighting Kia’s initiatives and the objectives and successes of its partnership with The Ocean Cleanup.
Kia’s built-in multi-platform media communications totally supported the goals of the model’s partnership with The Ocean Cleanup, which started in 2022.
Charles Ryu, Senior Vice President and Head of Kia World Model & CX Division, mentioned, “It’s a nice honor to obtain this recognition on the PR Awards Asia-Pacific 2025, additional highlighting Kia’s achievements by means of our partnership with The Ocean Cleanup. The award illustrates Kia’s revolutionary strategy to its sustainability-focused initiatives, in addition to our dedication to conveying a imaginative and prescient that evokes others to affix the motion and make a optimistic impression on our planet.”
What revolutionary PR measures did Kia undertake to advertise the marketing campaign?
- Creation of informative, academic media belongings – together with a movie – that spotlight Kia’s sustainability focus and clarify how the partnership with The Ocean Cleanup led to the event of the primary automobile accent partly composed of recycled ocean plastic.
- Continued strategic distribution of stories releases offering information on how The Ocean Cleanup accomplished greater than 100 plastic extraction missions, eradicating over a million kilos of trash from the Nice Pacific Rubbish Patch.
- Secondary messaging highlighting Kia’s strategic dedication to a extra sustainable future, explaining how the model has built-in different recycled plastics and eco-friendly supplies into its newest fashions.
What key metrics did Kia’s world PR marketing campaign obtain?
- Whole mixed attain of three.3 billion (2024 plus YTD 2025) throughout digital, social and print channels.
- A 94 p.c improve in mentions (2024 vs 2023).
- Protection recorded 98.6 p.c optimistic or impartial tonality with complete key message reduce by means of.
What’s the nature of Kia’s partnership with The Ocean Cleanup?
For the reason that partnership’s launch in 2022, Kia has performed an integral function in The Ocean Cleanup’s operations, together with world amplification of the mission’s goals and achievements by means of compelling media communication. Assist additionally included contributing monetary assets, technical experience, and logistical, mobility, and analysis help aligned with the mission’s aim of accelerating the elimination of plastic waste from the ocean.
The collaboration has additionally led to tangible progress in growing a round useful resource system for ocean plastic by means of improvements in recycling and its software in Kia automobile equipment.
Kia’s ongoing partnership with The Ocean Cleanup aligns with the model’s broader sustainability objectives. Past cleanup operations, Kia and The Ocean Cleanup will proceed to drive innovation in ocean plastic recycling, supporting analysis and growth aimed toward integrating recycled supplies into future mobility options.
What are the PR Awards Asia-Pacific?
The PR Awards Asia-Pacific is an annual awards program that acknowledges and celebrates excellent public relations and communications campaigns, people, and firms throughout the Asia-Pacific area.
The awards are open to PR consultancies, manufacturers, solo practitioners, and in-house departments from all markets within the Asia-Pacific area and are judged by a panel of main PR practitioners.
