Lewis Hamilton’s transfer to Scuderia Ferrari is without doubt one of the most eagerly anticipated tales for the 2025 Method 1 marketing campaign, marking the arrival of the game’s most profitable driver on the crew with essentially the most storied legacy in F1 historical past.
Making the shift from Mercedes was a daring determination for Lewis Hamilton, contemplating his immense success with the crew. Over time, he clinched six Drivers’ Championships and performed a pivotal position in securing eight Constructors’ titles for Mercedes. This departure, particularly as Mercedes continues to be a prime contender, marks a serious turning level in his profession.
Compounding the uncertainty surrounding Lewis Hamilton’s transfer is the looming overhaul of F1 rules set for 2026, which can see sweeping adjustments to each the engine and chassis rules. These adjustments will create a brand new period within the sport, one that can have an effect on all groups, together with Ferrari. The British driver, identified for his strategic foresight, has probably thought-about this shift as a part of his determination to hitch Ferrari, which might mirror the profitable transition he constituted of McLaren to Mercedes in 2013—a transfer that, on the time, raised many questions however in the end paid off.
With the thrill surrounding the seven-time Method 1 world champion’s arrival on the Maranello crew, it’s inevitable that the media might be keenly targeted on each second of his journey with the crew, significantly when he takes to the observe in Ferrari pink for the primary time. To handle this inflow of consideration, journalist Edd Straw shared insights on how the Italian facet plans to forestall the occasion from turning into a ‘media circus’ throughout a dialogue on The Race YouTube channel.
One of many key methods Ferrari is using entails the usage of its non-public take a look at observe at Fiorano, positioned on the crew’s headquarters in Maranello. This offers Ferrari a novel benefit in managing its drivers and testing classes away from the general public eye. The crew plans to conduct a take a look at session with Lewis Hamilton in a 2022 automotive at Fiorano in early 2025, though the precise timing may very well be topic to climate circumstances. Edd Straw famous that Ferrari is totally conscious of the importance of this take a look at for the British driver, which is why the crew has developed an in depth plan to make sure the occasion proceeds with minimal media disruption. This cautious strategy will permit Lewis Hamilton to settle into his new setting whereas sustaining the concentrate on the work forward slightly than the spectacle surrounding his arrival.
“Working might be restricted for Hamilton and performed in secret, aside from just a few images and movies taken and launched afterwards. It is because Ferrari’s preparation for Hamilton is on guaranteeing he’s as prepared as he may be for the beginning of pre-season testing, slightly than making a media circus. Fred Vassuer describes this as ‘crucial’ given there may be solely six weeks between Hamilton’s arrival and Ferrari’s look on the F1 launch.” – the Method 1 journalist and broadcaster identified.
Ferrari Proclaims Date for 2025 Season Launch
Whereas all Method 1 groups will collect for a collective season launch occasion at The O2 in London, Scuderia Ferrari will maintain its personal unique launch for the 2025 season at its headquarters in Maranello.
The occasion at The O2, scheduled to rejoice the seventy fifth season of Method 1, will see all groups and drivers in attendance, showcasing the thrill of the upcoming season in entrance of a reside viewers of 20,000 spectators.
Nonetheless, it’s anticipated that almost all of groups will reveal their new liveries for the season slightly than full automobiles, because the timing of the occasion is near the pre-season testing in Bahrain, which takes place only a few days later.
The launch at The O2 is ready for the night of February 18th, with Ferrari’s official season unveiling scheduled for the next day, February nineteenth.
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