Formulation 1 has introduced the arrival of Pasta Barilla, the world’s largest pasta producer, as a brand new associate of the premier motorsport class. The multi-season settlement brings collectively two leaders of their respective fields, each pushed by ardour, custom, and a spirit of innovation.
Pasta Barilla and F1: a profitable mixture
With this partnership, Barilla can be featured each on and off the monitor. Followers will be capable to benefit from the Italian model’s specialties at Pasta Bars situated within the paddock and the unique F1 Paddock Membership. There may also be digital actions, promotions, and branding on the circuits, reaching tens of millions of followers world wide.
Stefano Domenicali, President and CEO of Formulation 1, acknowledged: “We’re thrilled to welcome Barilla to the F1 household. A partnership based on ardour and shared values: excellence, authenticity, and the enjoyment of experiencing extraordinary moments collectively. We will’t wait to start this unbelievable journey with our new associate, assured they are going to add a flavorful contact to the F1 expertise.”
A bond that begins within the kitchen and reaches the monitor
Among the many promoters of the deal is Paolo Barilla, Vice President of the Barilla Group and former Formulation 1 driver, who proudly commented: “An F1 automotive and a plate of pasta could appear far aside, however behind each are passionate and decided professionals pushed by the need to continually enhance. Our best satisfaction is providing a well-deserved plate of pasta to those that work in F1.”
Ilaria Lodigiani, Chief Class & Advertising Officer of the Barilla Group, added: “This partnership is an invite to share what actually issues. Whether or not it’s a race, a household lunch, or a second on the desk, Barilla and Formulation 1 carry individuals collectively past sport and delicacies.”
Vice chairman and likewise a Formulation driver
Paolo Barilla had a short however fascinating chapter on the earth of Formulation 1. After gaining expertise and success in decrease classes – together with profitable the 24 Hours of Le Mans in 1985 with a Porsche 956B – the Milan-born driver entered F1 in 1989 with Scuderia Minardi. His official debut got here at that yr’s Japanese Grand Prix, and he went on to compete in a number of races throughout the next season with the Faenza-based crew. Regardless of having a non-competitive automotive, Barilla demonstrated dedication and fervour—qualities that also tie him carefully to motorsport. His F1 profession led to 1990, however his identify stays symbolic of a romantic period of Formulation 1, the place braveness mattered greater than numbers.
A 145-year legacy of excellence
Based in 1877 in Parma by Pietro Barilla, the corporate is now a worldwide chief within the meals sector. With a portfolio that features iconic manufacturers reminiscent of Mulino Bianco, Pan di Stelle, Pavesi, and plenty of extra, Barilla is impressed by the Mediterranean weight-reduction plan and the Italian way of life, selling good, wholesome, and sustainable diet.
This new partnership represents one other main step in Formulation 1’s growth in direction of international way of life manufacturers, combining velocity, taste, and togetherness in a distinctly Italian combine.
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