It was in 2002 when ALPINA revised its iconic badge for the fourth time because the well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent yr beneath the BMW company umbrella. In accordance with a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the logo is slated for a minor replace for next-generation automobiles.
Whereas we are able to’t share the brand new brand right here because of copyright causes, you may view it on the supply hyperlink under. It introduces a refined evolution that solely diehard ALPINA followers are more likely to discover. Purists will probably be glad to listen to that the one throttle on the left and the crankshaft on the correct stay. Nonetheless, the protect has been eliminated for a minimalist look. Talking of simplifying issues, the emblem is proven in black and white. That stated, it wouldn’t appear proper for the normal crimson and blue heart to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the newer submission from January 2025 considerations the brand new brand with out the addition of BMW to the brand new/previous badge. This might counsel that automobiles will probably be marketed as BMW ALPINA in press supplies and ads, however the mildly revised brand itself gained’t incorporate the BMW identify.
BMW owns each logos, that are registered beneath the next lessons within the items/providers class. Class 12 covers: “Cars; drives for cars; engines for cars; components and equipment for cars.” Class 35 contains: “Provision of economic data and provision of economic data and recommendation to customers within the choice of services; retail and wholesale providers regarding cars and their components and equipment.”
Apparently, the brand new brand submitting additionally contains Class 37. It refers to: “Set up, cleansing, restore, and upkeep work regarding automobiles and components and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the availability of the aforementioned providers, insofar as included on this class; recommendation and data regarding the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Possibly it would observe the identical technique utilized by BMW Traditional to assist house owners of classic automobiles.
Regardless of the case, the new-era ALPINA beneath BMW’s management begins in 2026. The mum or dad firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Offered there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Collection is making a return, probably joined by a next-generation X7. Each are stated to characteristic V8 energy and presumably even EV derivatives.
Pushing ALPINA additional upmarket will seemingly come on the expense of lower-tier fashions. Because of this, the B3, B4, and their crossover derivatives could possibly be dwelling on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can be anticipated to be dropped, as BMW is getting ready to section out the 8 Collection lineup.
Supply: German Patent and Trademark Workplace (DPMA) through CarBuzz
