- Kia launches its world partnership marketing campaign with Netflix movie ‘Wake Up Useless Man: A Knives Out Thriller’, that includes the Kia EV5
- Artistic movie sequence highlights EV5’s genuine SUV design and its spacious, snug inside by means of a suspenseful, lighthearted storyline
- Marketing campaign targets six key markets—Korea, Canada, and main European international locations—aligning with EV5’s adventurous, family-oriented prospects
Kia Company immediately introduced the launch of its world partnership marketing campaign with the Netflix movie, Wake Up Useless Man: A Knives Out Thriller, that includes its totally electrical mid-sized SUV, the Kia EV5.
Following the teaser launched on December 4, Kia showcased the principle artistic movie of the collaboration, ‘The Kia EV5 x Wake Up Useless Man: A Knives Out Thriller.’ The marketing campaign aligns the EV5 with the extremely anticipated third installment of Rian Johnson’s acclaimed Benoit Blanc homicide thriller sequence, Wake Up Useless Man: A Knives Out Thriller, mixing intrigue and humor as detective Benoit Blanc, performed by Daniel Craig, unravels his most harmful case but.
Charles Ryu, Senior Vice President and Head of the World Model & CX Division at Kia, mentioned:
“By our partnership with the Netflix movie, Wake Up Useless Man: A Knives Out Thriller, we goal to strengthen model familiarity and ship contemporary, inspiring methods for patrons to have interaction with Kia EV5. Very similar to the movie’s protagonist, who relentlessly pursues clues with authenticity, Kia strives to change into the main EV model—creating daring, progressive experiences that resonate with our prospects.”
A Thriller Solved Contained in the EV5
The collaboration reinterprets the EV5’s ‘Dwelling away from dwelling’ idea throughout the suspenseful but playful environment of the homicide thriller franchise. Leveraging the SUV’s spacious and cozy inside as a artistic storytelling motif, the marketing campaign cleverly mirrors the movie’s locked-room thriller theme.
- Teaser movie: Connects with the official film trailer, revealing the EV5 as a criminal offense scene and introducing the protagonist to construct anticipation.
- Important movie: Locations the EV5 on the middle of the Knives Out narrative, highlighting its distinctive options by means of an unimaginable crime storyline.
The investigation unfolds with the protagonist, police, and detective characters, spotlighting the EV5’s core attributes in a lighthearted, natural manner. By contrasting the movie’s suspenseful tone with the SUV’s consolation and flexibility, the marketing campaign reinforces its attraction to adventurous, outside fanatic, family-oriented prospects.
EV5 Options Spotlighted within the Collaboration Movie
- Genuine SUV profile – Daring, assured design with well-balanced proportions, delivering true SUV presence within the C-SUV section.
- Spacious inside – Function-built for household consolation and energetic life, providing versatile usability and the ‘Dwelling away from dwelling’ expertise.
- Leisure consolation seats (entrance row) – Present fatigue-reducing relaxation mode for enhanced consolation throughout breaks.
- Sliding tray – Twin-purpose storage/desk prolonged to the second row for added storage and usefulness.
- Second-row full flat folding seats – Allow full flat mode for max cargo flexibility and outside actions.
This initiative builds on Kia’s earlier collaboration with Netflix for Squid Sport: Season 2, that includes the brand new Sportage. With the EV5 marketing campaign, Kia expands its Netflix partnership to a worldwide viewers, strategically specializing in key markets: Korea, Canada, the U.Okay., Germany, Italy, and Spain.
The Knives Out franchise reinvents the traditional whodunit with fashionable twists, sharp humor, and star-studded ensemble casts. Every movie follows detective Benoit Blanc, performed by Daniel Craig, as he unravels intricate mysteries stuffed with eccentric characters and sudden turns. The movies have earned world acclaim and a number of award recognitions, together with Oscar and Golden Globe nominations, cementing its standing as one of the celebrated fashionable thriller franchises.
Watch the collaboration movie on the Kia Worldwide YouTube channel and expertise the EV5 within the Knives Out universe.
* Options, expertise and claimed figures could differ relying available on the market.
