A brand new, clearer and extra interesting graphic design, but it surely’s not simply the visuals that make the brand new product created by IBM for Ferrari’s racing division stand out.
The app unveiled right this moment in Miami is an ideal mix of IBM expertise and information offered by Scuderia Ferrari HP. The purpose is evident: to revolutionize and improve fan engagement utilizing varied instruments, together with generative synthetic intelligence.
Now obtainable in English and, for the primary time, in Italian, the app features a brand-new Race Middle and Racing Insights developed with IBM watsonx for a extra immersive expertise. These AI-based options purpose to deliver followers even nearer to the actions of Scuderia Ferrari HP throughout race weekends and embody:
AI-generated race summaries: post-race summaries of Scuderia Ferrari HP’s efficiency, obtainable inside hours after a race. Utilizing watsonx LLMs, complicated race information is remodeled into compelling narratives that includes insights from drivers and the staff principal.
Put up-race insights and information visualizations: dynamic graphics created with watsonx applied sciences that enable followers to work together with and consider post-race information for drivers and the automotive, together with telemetry, climate, monitor circumstances, session outcomes, automotive and tire methods.
Historic insights on drivers and staff: analyses that present followers with comparisons between key moments from the 2025 races and previous milestones of Scuderia Ferrari HP, together with these associated to automobiles, drivers, and tracks. This data is generated by watsonx LLMs, together with IBM Granite, and is embedded within the AI-generated race summaries and different Scuderia Ferrari HP content material.
The app will likely be up to date repeatedly, way more often than earlier than. The actual problem will likely be to ship content material even when the engines are off, however the staff has emphasised that the absence of the crimson automobiles on monitor won’t forestall the creation of unique content material utilizing information, historic anniversaries, and anecdotes.
Interactive content material comparable to polls, brief movies, 3D experiences can even be created, and followers can have the chance to put in writing to the staff — together with the drivers — and chat by way of an AI-powered chatbot. Will probably be doable to request information and statistics from each the current and previous of the Scuderia.
The brand new app is barely in its first part. All year long, it is going to be enhanced with further options and, in line with mission leaders, a membership characteristic will likely be launched by subsequent season. The purpose is to make the app inclusive, but unique, for all Ferrari followers who need to comply with the staff’s adventures in F1, WEC, and e-sports.
“IBM and Ferrari share a duty for progress, innovation, and excellence,” stated Jonathan Adashek, Senior Vice President of Advertising and marketing and Communications at IBM. “With synthetic intelligence, we’re creating a brand new mannequin for digital fan engagement that brings them even nearer to Scuderia Ferrari, whether or not it’s a race weekend or not. The app is constructed with the identical information and analytics applied sciences utilized by IBM shoppers throughout industries to ship enhanced buyer experiences, assist workers obtain new ranges of productiveness, and make extra knowledgeable, data-driven enterprise selections.”
“This app is supposed to deliver all our followers nearer to the center of Ferrari’s racing world,” stated Lorenzo Giorgetti, Chief Racing Income Officer. “With IBM’s cutting-edge AI expertise and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari identify. The mission has simply been launched and can develop more and more full within the coming months, maximizing the potential of the instruments IBM is offering. I’m excited to see followers work together with this new app, getting into a brand new dimension of the Ferrari expertise.”
Purchase official Ferrari F1 merchandise!
Let different Scuderia Followers find out about us
