A number of well-known gamers within the US electrical bicycle market have lately joined forces in artistic methods. Electrical Bike Firm, recognized for its native manufacturing in Southern California, has simply introduced a serious merger with Integral Electrics, an e-bike model uniquely designing electrical bicycles for ladies and different brief statured riders.
Each Electrical Bike Firm and Integral Electrics have carved out attention-grabbing niches within the trade. EBC has turn out to be well-known for its extraordinarily customizable electrical bicycles. Riders can select every little thing from the precise paint coloration to the mixture of parts and even the fabric selections – regionally manufactured wood fenders, anybody?
With a number of meeting areas throughout Newport Seaside in Southern California, the native manufacturing has allowed EBC to reply shortly to one-of-a-kind builds which are designed by prospects on its web site or in any of tons of of supplier areas across the US. The excessive customization has lent itself effectively to a market the place prospects typically need to create distinctive bikes that showcase character and character.
Integral Electrics has additionally discovered itself an underrepresented market, however this time with a concentrate on feminine riders. The model focuses on making biking extra accessible, no matter a rider’s gender, top, or biking expertise. The corporate’s e-bikes are constructed to suit a wider vary of riders, carry a number of youngsters, and make biking simpler for everybody.
The corporate’s founder and CEO Laura Belmar began Integral Electrics again in 2023 together with co-founder Paul Freedom, counting on her personal expertise struggling to discover a cargo e-bike that she may comfortably experience together with her youngsters. A serial entrepreneur with profitable ventures already below her belt, Belmar adopted her instincts and tapped into that underserved market.
Now Integral Electrics and Electrical Bike Firm are merging below a single model, with Integral Electrical’s designs becoming a member of the EBC household. EBC has a number of well-known fashions accessible, however the model has lengthy skewed extra within the route of cruisers and luxury bikes. The addition of Integral Electrical’s cargo bikes and trikes will assist additional spherical out the range of fashions provided.
“Integral’s emphasis on feminine riders and on cargo e-bikes is a welcome addition to the EBC household,” stated EBC founder and CEO Sean Lupton-Smith. “We need to keep on the reducing fringe of the place the e-bike market is headed, and Integral’s progressive strategy helps push us ahead.”
And with EBC’s native manufacturing, these bikes can be made nearer to dwelling than ever. “Constructing within the USA additionally has distinct security benefits,” defined Belmar. “From my first go to to Electrical Bike Firm’s California manufacturing unit, I’ve been indelibly impressed by the emphasis on high quality and security. Delivery bikes totally constructed and inspected is a lot safer for purchasers. Electrical Bike Firm has already achieved certainly one of our long-held aspirations. I’m honored to be a part of this crew.”
In a local weather of tariff uncertainty, the flexibility to construct and assemble bikes regionally is turning into much more advantageous. “As tariffs, regulation and competitors put stress on the e-bike trade, Sean’s concentrate on customization and security at Electrical Bike Firm was prescient,” added Freeman. “As we glance across the trade, it’s clear that he has constructed a enterprise that’s well-positioned to fulfill this second.”
As a part of the merger, Belmar will assume the function of President and Chief Business Officer at EBC, and Integral Electrics’ Advisor Michael Edwards will be part of the EBC board.
The information of the merger follows shortly behind one other main EBC partnership that noticed Pedego ink a licensing cope with the model to leverage EBC’s customization strengths to supply distinctive customer-designed Pedego e-bikes.
Along with rolling out EBC’s Design Wall at a lot of Pedego’s shops, permitting prospects to visually assemble any e-bike mixture proper there in real-time on a big touchscreen, the partnership provides Pedego’s 150+ shops to EBC’s 250+ supplier community, giving prospects entry to some of the intensive e-bike gross sales and repair networks within the nation.
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.
