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CASE STUDY: CNH’s agricultural design problem 2025


In collaboration with specialists at CNH Industrial and Italian alcohol model, Martini, two teams of Industrial Design Masters college students at Italy’s Istituto Europeo Di Design got the duty of designing an agricultural automobile that not solely improves the effectivity of farming duties, but additionally the working circumstances for operators

In 2024 the CNH design workforce as soon as once more collaborated with Istituto Europeo di Design (IED). Along with its challenge companion, the historic Italian model, Martini, CNH Industriaal challenged college students on the grasp’s course in Transportation Design to reimagine a self-propelled grape harvester.

New Holland has over 50% of the worldwide market on this product phase and the scholars had been tasked with discovering modern methods to enhance the harvesting course of, whereas additionally enhancing working circumstances. They had been additionally challenged to combine new expertise and sustainable supplies.

The scholars carried out thorough analysis and developed artistic concepts for a flexible machine aimed toward enhancing each working circumstances and productiveness. The objective was to create a brand new sort of harvester that bridges the hole between hand-picking and mechanized harvesting. Emphasising sustainability and leveraging superior expertise for optimum effectivity had been main concerns. Two groups of design college students crafted their distinctive imaginative and prescient of the long run.

Undertaking SideWays

ABOVE: The SideWays workforce created a small machine, ready to slot in tight, confined areas, typical of smaller. vineyards the place harvesting by hand is vital for premium crops

This workforce, comprised of scholars Alessandro Ravedati, Francesco Raffaele, Megh Bathtub and Santiago Espindola, got down to enhance the working circumstances of handbook grape harvesting.

Grape harvesting is commonly finished on hilly terrain, which isn’t ideally suited for big, mechanized harvesters, nevertheless handbook harvesting is sluggish, expensive and creates loads of human fatigue.

To deal with this case, the designers studied the varied ache factors and created a small machine that’s able to getting into into smaller vineyards. The machine can work on inclined fields as a result of gyroscopic suspension system, whereas the operator stays in a snug upright place. Physique assist safety helps considerably to enhance working circumstances.

Exhibiting that good design can create a harvester with type, the workforce had been impressed by the Martini bottle, mixing this inspiration with vital features. The machine is totally electrical and runs autonomously, permitting the operator to deal with the grape selecting at an excellent top and posture. A storage container is built-in into the machine to obtain the grape assortment and particular flotation tyres along with rear tracks assist to minimise soil harm. Clever glasses can be utilized together with the Shear Glove to detect and reduce the proper grapes to guarantee that the harvest is of top of the range.

Undertaking Herbini

ABOVE: Impressed by CNH’s challenge companion, Martini, the central component of the system is ‘alambicco’. The form recollects the Martini glass and copper nonetheless, whereas the tubes are harking back to cocktail straws

CNH’s different workforce of design college students, together with Marina Cerfeda, Marica Flagiello, Jorge Garcia Del Rio and Felipe Rey Barberi, created an autonomous system for harvesting fragrant herbs. This technique has been designed to work in a two-hectare area comprising 90 rows with 65kg of flowers in every. Every storage field has the capability to carry one row of flowers.

Flying electrical drones information harvesting rollers which, with the assistance of sensors, choose solely the herbs which are prepared for harvesting. As soon as collected, herbs are swallowed up by tubes linked with the ‘alambicco’, which brings the flowers into the storage bins. As soon as these bins are full, they detach from the rover autonomously, reaching the in-field assortment level. Within the meantime, an empty, alternative field reaches the rover via a community of sensors and GPS alerts.

The system is provided with two harvesting drones and bins, which lower the harvesting time by 50%. The inspiration comes from the ingesting experiences of Martini and the preparation of vermouth contained in the manufacturing facility. The central component of the system is ‘alambicco’: the form recollects the Martini glass and the copper nonetheless, whereas the tubes are harking back to straws in cocktails.

This text first appeared in iVT’s 2025 Off-Freeway Annual

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