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Wednesday, March 19, 2025

In Norway, solely rental firms purchase fuel automobiles, as a result of vacationers do not ‘get’ EVs


Norway’s full-year EV gross sales are in, and as soon as once more the nation has damaged its personal report for EV adoption. In 2024, 88.9% of automobiles bought in Norway had been all-electric, up from 82.4% in 2023.

The primary holdout? Rental automotive firms, who service vacationers who aren’t conversant in EVs.

As well as, plug-in hybrid gross sales tipped that quantity as much as 91.6% of autos having a plug, as PHEVs captured an extra 2.7% of the market.

If we broaden the definition to “electrified” autos, 5.3% of the market had been typical hybrids, bringing the whole variety of autos with an electrical motor as much as 96.9%. Solely 2.3% of autos had been diesel-only, and 0.8% of autos had been petrol solely.

The numbers affirm that Norway is principally on track with its plan to finish fuel automotive gross sales in 2025, a goal it set final decade. It was already obvious years in the past that the nation was trending in the appropriate course, however something might have occurred, particularly as Norway began decreasing EV incentives because it had carried out within the final couple years.

Different international locations which have diminished EV incentives have seen a drop in EV gross sales – like Germany, which has brought on the European market to be the one international market to expertise a drop in EV gross sales within the final yr, as they rise in every single place else across the globe. However in Norway, EVs have continued to rise regardless.

Whereas the nation doesn’t have an official fuel automotive ban on the books, the plan of excessive taxes on gasoline autos and perks for EVs had already labored out by the point these incentives had been diminished, and it had already develop into regular to buy an electrical automotive somewhat than a fuel automotive. Automotive firms even abruptly stopped providing non-EVs, realizing that the minuscule about of gross sales weren’t well worth the hassle.

Whereas these numbers are all in regards to the new automotive market, Norway’s EV market has been so robust for therefore lengthy that now electrical automobiles are beginning to make up a big share of automobiles on the highway. On the finish of 2024, that quantity now stands at 28.6% – not but a majority, however it is greater than the variety of gas-only automobiles on the highway. Diesel-only automobiles nonetheless outnumber EVs as the most typical powertrain on Norway’s roads (at a bit over a 3rd of automobiles on the highway), however not for lengthy.

However there are some holdouts, in line with Ulf Tore Hekneby, who runs Harald A Moeller, Norway’s greater automotive importer. Reuters quoted Hekneby as saying “the principle patrons of ICE (inside combustion engine) automobiles in Norway are rental firms as a result of many vacationers aren’t conversant in EVs.”

So, native Norwegians have made the psychological swap to electrical, with the largest share of ICE automobiles solely being imported to serve foreigners from international locations with comparatively low EV gross sales (like America, with its pathetic ~9% EV market share in 2024).

Rental firms in America have handled an identical problem, the place Hertz made a enormous EV buy, solely to later determine that it had overdone it, and that some renters simply couldn’t work out the automobiles (regardless that the EVs did improve Hertz’s general buyer satisfaction).

But it surely will not be lengthy till these vacationers have a tougher time fueling a fuel automotive than an EV, as a result of for years now, fuel stations have been changing fuel pumps with chargers and motor gas gross sales have been dropping. Circle Okay, the most important fuel station chain in Norway, says that it’s going to have as many chargers as gas pumps inside three years.

Electrek’s Take

Norway’s EV adoption timeline has virtually completely tracked the usual “S-curve” of know-how adoption, accelerating over time till it reaches excessive ranges, then flattening out for the previous few % of holdouts. We’re seeing that quantity now, the place whereas Norway has principally hit its plan to remove fuel automotive gross sales by 2025, there are more likely to be a couple of right here and there for varied causes.

That is why, for instance, California’s much-vaunted “2035 fuel automotive ban” (which, frankly, needs to be sooner) doesn’t really ban all autos with a gasoline engine in them – it would enable for as much as ~20% plug-in hybrids, assuming these PHEVs meet sure necessities.

Nonetheless, most international locations aren’t even near having new EV gross sales eclipse new fuel automotive gross sales, and Norway is already out right here with over 90% of autos having a battery and extra full EVs on the highway than fuel automobiles.

For all of the complaints and protestations of impossibility that we preserve listening to within the US, the Nordic international locations have by and enormous left fuel behind. All have excessive EV penetration, led by Norway, and there haven’t been any of the widespread issues that fossil gas propaganda continuously tries to persuade you that prime EV use would result in. The grid is okay, the automobiles work within the chilly (even within the Northernmost human settlement on the planet), and everyone seems to be happier with quieter roads and cleaner air.

Perhaps as a substitute of listening to ignorant clowns who’re dedicated to growing hurt and prices, we should always simply check out how one of many happiest nations on the earth has remodeled its transportation system for the higher, and take a couple of notes.


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