In response to Kelley Blue E-book (KBB), BMW has a mean transaction worth of over $70,000, positioning it as some of the costly automotive manufacturers in the USA. In actual fact, as highlighted in an article final month, among the Bavarian OEM’s autos, such because the i7 M70 and the XM Label, can command costs as much as $200,000—a sum that’s 2.5 occasions the median family revenue in America.
Having mentioned that, this doesn’t imply that BMW neglects extra accessible market segments. In the end, $200,000 autos are area of interest merchandise and can’t solely maintain a premium model. Quantity primarily comes from $50,000-$80,000 autos (e.g., 3 Sequence/X3). And on this article we are going to look at the 5 most reasonably priced BMWs and the proposition they provide.
228 Gran Coupe
The least costly BMW on sale in the present day is the front-wheel-drive 228 Gran Coupe, beginning at $39,600. It’s not precisely essentially the most fun-to-drive or luxurious Bimmer, however it nonetheless gives a refined driving expertise with ample facilities and model cachet to justify its price ticket over high-end sedans from mass-market manufacturers like Honda, Toyota and Hyundai. Moreover, throughout the premium phase, the 228 GC really undercuts the Mercedes-Benz CLA-Class ($44,400) and the Lexus IS ($41,610), although the Audi A3 ($38,200) stays extra attainable.
230i Coupe
Sitting above the 228 GC is the 230i Coupe — at $41,200. This two-door, rear-wheel-drive sports activities automotive is right for these searching for a cheaper different to the $68,200 M2. It’s notably light-weight, agile, and pretty fast, with a 0–60 mph time of lower than 5.5 seconds. It does, nevertheless, typically discover itself overshadowed by icons such because the Ford Mustang ($31,920) and the Mazda MX-5 Miata ($29,350). Living proof: the Mustang has been America’s best-selling sports activities automotive, whereas the MX-5 received the WhatCar? 2025 Greatest Sports activities Automotive for Worth award.
X1 xDrive28i
BMW’s most reasonably priced SUV is the X1 xDrive28i, which has an MSRP of $41,350. It incorporates a 241-horsepower engine, commonplace all-wheel drive, and an opulent, spacious cabin with iDrive 9. Some superior options like lively cruise management, panoramic moonroof, and wi-fi charging are non-compulsory extras. Moreover, the X1 is predicated on the front-wheel-drive UKL2 platform moderately than the CLAR platform, and which may deter some BMW fans. As but, the general package deal continues to be sturdy sufficient to make it a number one contender in a phase that additionally contains the Mercedes-Benz GLA-Class ($43,000)/GLB-Class ($45,800), the Audi Q3 ($39,800), and the Lexus UX ($37,715)/NX ($42,140).
X2 xDrive 28i
The X2 is basically the coupe variant of the X1, thus, its important promoting proposition is design, for which there’s a premium of $1,500. Whereas this worth distinction is negligible, most shoppers don’t contemplate it worthwhile as a result of the X2’s visible enchantment comes at the price of practicality. Certainly, whereas BMW delivered 27,306 X1s final yr, it managed to ship simply 3,619 X2s. Nonetheless, with the X4 being discontinued and the X6 beginning at $75,100, the X2 fills a strategic hole in BMW’s product vary.
330i Sedan
The most well-liked (and commercially profitable) mannequin on the listing is the three Sequence, priced at $45,950. It’s powered by a 2.0-liter engine that generates 255 horsepower and may speed up from 0 to 60 mph in 5.6 seconds. The all-wheel-drive variant prices a further $2,000 and is faster off the road, reaching 0 to 60 mph in 5.4 seconds. Keep in mind, the three Sequence is inherently extra dynamic than the X1, the X2, and the two Sequence Gran Coupe, and likewise extra versatile than the two Sequence Coupe. To not point out, even with the Premium Bundle ($2,450) and the Driving Help Skilled Bundle ($1,700), it received’t price greater than $55,000, which we really feel is superb worth for cash.
Competitors contains the Mercedes-Benz C-Class ($48,450), Alfa Romeo Giulia ($43,995), and the Tesla Mannequin 3 ($42,490).
